Poor response to Ovi Store?

Nokia is surely having a tough time taking the Ovi Store to the masses. While the Apple iTunes App Store did some 100 million downloads in 2 months, the Nokia store is at 10 million since May 26th. Nokia faces challenges of catering a variety of platforms and structure within its lineup, thus the Ovi Store has failed to gain any significant momentum owing to lack of promotion and ease of usage.

With newer handsets coming with preinstalled Ovi Store, we can expect Nokia to better with the platform. Samsung has announced its App Store recently and the app market is surely getting hotter by the day. Nokia has an uphill task taking the Ovi Store to millions of existing Nokia users!