22 Jun 10 Nokia tensed with revenue dip?

Seems like Nokia is really getting tensed up with their revenue charts. With Apple’s iPhone 4 ready to be launched in a week’s time, Nokia has announced its N8 to keep up with its leadership title.

Nokia is expecting its revenues to be lower than expected due to the entrants like Apple’s iPhone 4 and Google’s Android powered phones. Currently, with a 41% of the total market share, Nokia is haunted by the thought of not only maintaining this position but is also worried about losing it. With so many new players coming in, Nokia really needs to boost in order to maintain the market leadership. With Apple and google fighting hard in the smartphone area of the market, Nokia is likely to be pushed down from its 41% market share ladder and if it fails to keep up the pace, then it might even lose its leadership title!

Though Nokia is an unbeaten leader in the low and middle end cell phones, the smartphone area is something to worry about. It might not be a surprise for Nokia if it gets some push backs from upcoming local brands in different countries. Nokia is already facing this challenge in a developing country like India with so many different local brands coming up with their eyes on capturing the low end market share. But Nokia being an old and a smart player in this segment is expected to bring out some bold answers. In fact Nokia with the announcement of C series, is all set to give local brands a good answer!

Such a competitive environment has not only led to the introduction of the latest technologies but have also led the brands to think relatively on pricing(they have actually started narrowing down their margins). Whatever is the case, the buyers are winners here because of the wide variety and range offered to them!

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Tags: nokia, nokia global news, nokia news