Aug 03

Red FM

Red FM

For the first time in history such a marvellous publicity of Mobile Giant, Nokia completing it’s 15 years in India was hosted by another Market leading FM station 93.5 . When two market leaders come together they definately create sensation in the market. They also did the same. The ruling King of cellular technology ,Nokia celebrates 15 years of its presence in India on 30th July.Such a precious occasion of Nokia was supported by Red FM. Red FM which is also very well know station for the expression of common man has invited all the listeners to exchange their views on their favourite Nokia Moment. Red FM has set out to achieve a new record of having the maximum number of LIVE callers on a single day simultaneously airing on Red FM’s network of 47 stations of its 50 station network across India.
Even a radio blog was also created wherein listeners could post their good wishes for Nokia. Listeners who participated in the activity were awarded Nokia merchandise.
On July 30, all the 47 radio stations of Red FM celebrated Nokia Day for 17 hours. Red FM has not done any of such thing before but they did it this time and that also only for Nokia.
The senior vice-president and national sales head,of Red FM proudly said “We share the same brand attributes as that of Nokia – which is unique innovations and connecting with people” .Just not only this even Red FM’s popular tagline, Bajaate Raho, was changed for the day to Nokia’s tagline, Connecting People.
The red FM channel which was launched just in 2002 has created a new benchmark for others with its great strategies ant hard work. More than 3,000 calls were aired on the radio station on the day;but the actual numbers were quite high.
So were you the one to call Red FM on Nokia’s celebration ,than do share your experience with us.
[via Topnews]

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