Nokia India Pvt. Ltd. will introduce its first dual-SIM handset in the market by the end of the first quarter, according to a company official. With this, along with other measures, Nokia has said that it would fill gaps in its product portfolio, in order to increase sales.
With the handset maker losing its world market share down to below 30 per cent in almost a decade, it is betting even bigger on the Indian market to up the losing revenue stats. In India too, the company is losing its lower segment to smaller, local handset makers, most of which already offer the dual-SIM feature for years now. Among the major competitors, Samsung offered its first dual-SIM phone in India an year back. Even LG and Motorola have similar offerings in India.
“We did not have a presence in the dual-SIM category, which had its impact on our market performance. However, we are catching up with this and would launch the first dual-SIM product catering the lower segment of the market by end of this quarter,” said a spokesperson of Nokia India Pvt Ltd. “We took some time to enter into dual-SIM category, as it needs research and we had to change the software,” added the official.